The difference is that while RTB utilizes programmatic advertising, not all programmatic advertising uses RTB. For example, advertisers can programmatically purchase inventory directly from publishers instead of bidding on an open market with RTB. On the other side of the process, the advertisers use DSPs to manage their marketing campaigns https://kylerpiark.vblogetin.com/33914863/la-regola-2-minute-per-automazione-pubblicitaria