Pathos, often called emotional charm, is usually a persuasive technique that evokes sturdy thoughts in the viewers to inspire them to consider a specific action or adopt a certain perspective (Meyer, 2017). Steve Bavister y Amanda Vickers (2014), definen la Programación Neurolingüística como un modelo de comunicación que se centra https://www.youtube.com/watch?v=8TsidOF0he0