The Middle East, like other regions in the world, is witnessing a rapid shift in health, fuelled by digital innovation and an increasingly discerning consumer base. As this region rapidly transforms into a global leader in health, it is also causing a shift in how global pharma and biotech brands drive engagement with their audiences, forcing them to abandon the insipid, conventional ... https://www.spag.asia/news-insights/how-global-pharma-and-biotech-brands-are-rethinking-pr-and-digital-strategy-in-the-middle-east/