Improving CTR (Click-Through Rate) in Amazon PPC advertising in India requires a strategic blend of keyword targeting, compelling ad copy, and localized optimization. Indian consumers are highly price-sensitive and value-driven, making it essential to craft ads that highlight discounts, benefits, and unique selling points. Using high-performing, relevant keywords tailored to regional ... https://www.brandscapeventures.com/blog/improve-ctr-amazon-ppc-advertising-india