ChatGPT said: Understanding keyword match types for smarter Amazon PPC marketing is crucial to optimizing ad spend and targeting the right shoppers at the right time. Amazon offers three main match types—broad, phrase, and exact—each controlling how closely a shopper's search term must match your keyword to trigger your ad. Broad match casts the widest net, reaching a larger audience... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk