Why customer acquisition costs matter in Amazon PPC advertising comes down to profitability and long-term growth. Customer Acquisition Cost (CAC) is the amount you spend to acquire a single paying customer, and in the context of Amazon PPC, it directly impacts your ad budget efficiency and overall return on investment. High CACs can quickly erode profit margins, especially in competit... https://www.brandscapeventures.com/blog/amazon-ppc-customer-acquisition-uk