The unfair or unjust treatment of someone on the basis of a private attribute, which include age, race or gender help - abstain from accomplishing; often made use of with a negative; "I am unable to help myself--I must smoke"; "She could not help seeing the unhappy spectacle" Case https://raymondxflbs.tinyblogging.com/examine-this-report-on-hbr-case-study-analysis-81678776