"Travel today is driven by a new mindset. It is no longer about visiting the most popular attractions or rushing through a checklist of sights. Modern travellers want something deeper the opportunity to experience a place rather than just see it. This shift has given rise to experiential travel, a style that prioritizes immersion, authenticity, and personal connection." https://www.slideshare.net/slideshow/the-rise-of-experiential-travel-why-modern-travellers-choose-stories-over-souvenirs/284594024